As we emerge from the global lockdown of 2020, the fundamental difference will be our collective unwillingness to return to 'normal'. Because we've seen sweeping changes in a matter of months on things like climate change, universal basic income and the need for inclusive health care systems, our collective tolerance for corporate immovability will be replaced by an excited orientation to purchasing from businesses making the world a better place for us all. Innovative companies and community ingenuity will thrive.
There's now a powerful sense of priority for our individual and collective well-being. It's no longer going to be profit at any cost ... to the detriment of employee & customer well-being and to life on Earth. We have seen just how interconnected and interwoven we are all over the world. We're learning all over again to celebrate the richness of diversity in soil for local food production and the elegance of diversity in each person and animal's contribution to a thriving world.
As a result, success from now on will come from prioritising contribution to people and the world over profit at any cost. Capitalism as we know it will cease to be a dominating force on the planet, replaced by a whole new philosophy of interweaving companies and communities that work collaboratively towards enhancing life for us all. For example, major drinks brands are now looking to invest in plant based alternatives to plastic.
I haven't dared yet to mention AI, which personally I am very excited about. Just like a global pandemic did not turn into a zombie apocalypse (it's been more like a kindness pandemic), the world will not be over run by robots railing against their human masters ... that is simply movie dramatics. Artificial intelligence will partner the human race to make life more incredible for all life on this planet. It will facilitate innovation in ways we can't even see yet. It will assist us in brilliantly navigating space travel and building communities on Mars and other planets over time.
All of the things I've written about above are to me an 'of course!' and are already emerging now. But what will truly alter the face of business and work in the world will be the creative joy and unleashed imagination that will emerge as we're given the freedom to contribute and collaborate like never before. In this milieu, meaningfulness and difference making will rise and a sense of fulfilment will replace the 'get ahead at any cost' approach seen in a lot of organisations today. I also believe that more and more people will make the move from corporate life to entrepreneurial endeavour while corporations themselves will discover the efficacy of interwoven entrepreneurial hubs within their own larger organisations. The world she is a'changing fast and brilliantly .... and isn't that a wonderful thing.
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Read more about how I see our new future emerging into the world now at https://www.innovatingthefuture.life/